UnKAnsciousWho it’s for · Founders & executives
Everything routes through you. Nothing should route past you.
You are running the company out of your inbox — investors, candidates, customers, your lawyer, your accountant, your co-founder. GoalRunner keeps track of what you promised and what you are still owed, and tells you the moment there is nothing left in your mail that needs you.
For founders, chief executives and senior operators who are personally accountable for follow-through and have no chief of staff.
- What it readsGmail is the only evidence source GoalRunner reads today.
- What it sendsNothing is sent without you.
- Where it isEarly access · $39/month
One product, one loop — read, remember, put one first, show the evidence, and let you decide. See GoalRunner do it.
The work that falls through the cracks
Not the things you forgot. The things you handled halfway, in a moving vehicle, on a Tuesday.
- The reply you wrote at 11pm that ended "I'll send that over tomorrow" — and the tomorrow that has now been four days.
- The investor who asked a follow-up question after the meeting went well, and then went quiet because you did.
- The candidate at the end of the process, waiting on a decision that is not hard, only unmade.
- The customer who asked about pricing twice, in two different threads, three weeks apart.
- The document you are waiting on from someone else, which you will remember exists the day it becomes a problem.
- The thing your co-founder asked you to look at, which is genuinely important and has no deadline attached, which is why it will never be first.
- The nagging sense at 6pm that something is unhandled — with no way to check except scrolling, which is how the evening goes.
What GoalRunner notices
It reads the mail you receive and the mail you send, because most of what you owe is in something you wrote.
What you promised
A sentence in your own sent mail — "I'll get you the deck by Friday", "let me check and come back to you" — is a commitment you made. GoalRunner treats it as one, with your own words quoted back and the date you wrote them.
What never came back
The hardest thing to notice is an absence: you asked, and nothing arrived. GoalRunner holds the open loop and brings it back at a stated time — "you asked for the countersignature on the 3rd; nine days, no reply" — rather than waiting for you to remember.
What it will cost to keep waiting
Order comes from consequence, not from recency and not from how urgent the sender made the subject line sound. The thing at the top is the thing that costs the most to leave.
Everything it decided not to raise
Every message it set aside is recorded with the reason, and you can read the whole list any time. Silence you cannot inspect is indistinguishable from failure, so it is inspectable.
What GoalRunner helps you do
One thing at a time, with the context already assembled, and a stated end.
Start without triaging
You open it and read one sentence: how many things need you today. Not a list of twenty to rank — the ranking is the work it is doing for you.
Decide with the history in front of you
Each item arrives with who it is with, what was actually said, dated and quoted, and what GoalRunner advises doing next in plain words. Where a reply is the right move, the draft is already written from the real thread.
Put something down properly
Done, or waiting on someone else, or never yours. A decision you make is remembered and is not put back in front of you next week. That is what makes the pile shrink instead of rotate.
Get a real end to the day
When the last one clears, it says so — and it says what it means: finished with respect to the mail it watches. A bounded statement you can check is a statement you can eventually stop checking.
What stays under your control
The design principle is one line: it may understand a great deal, and it may do almost nothing.
Every send is yours
GoalRunner drafts. You read it and you press send. There is no autonomous mode to leave switched off, because there is not one to switch on.
Your mail is not moved or changed
Marking something done records the outcome in GoalRunner and touches nothing in Gmail. Where GoalRunner does act on the mailbox — a label, a draft — it acts at the moment you press it to, never on its own and never in the background.
You decide who matters
GoalRunner will not decide that an investor outranks your sister. It ranks by what it costs not to act, never by what kind of relationship it is. That is written into the product's constitution, not a preference you have to find.
Every claim is one press from its evidence
Nothing is asserted that cannot be shown. If you disagree with a conclusion, the messages behind it are right there, unedited.
A realistic morning
Illustrative, not a customer story. This is the shape of the loop, with the numbers left out because the numbers would be invented.
- 7:40
You open GoalRunner before mail. One sentence: three things need you today. No loading, no greeting, no report on what it has been doing.
- 7:41
First: a customer asked about enterprise pricing eleven days ago and again on Monday. Both messages are quoted, dated. The advice is reply, and a draft is waiting that already knows what was asked. You edit two lines and send it yourself.
- 7:46
Second: your own sent mail from last Thursday says you would send a candidate a decision this week. It is Thursday again. You send the decision.
- 7:52
Third: you asked your accountant for something on the 3rd and nothing came back. You mark it waiting — it is not yours to move — and it will come back on its own rather than living in your head.
- 7:53
"That's everything in your mail. Nothing else there needs you today." Underneath, available and never required, is the list of everything it read and set aside, each with its reason.
- 16:20
You open it again. It does not present the day as begun again, and it does not show you what you already cleared. Mail arrived; none of it changed the answer, so it says nothing.
Times, names and counts here are illustrative. GoalRunner is early-access software and we do not publish customer results, because we do not have any yet.
Common use cases
The fundraise
Investor threads run for months with long gaps. What was promised in the meeting, what diligence material is still outstanding, and who has gone quiet since — held, and returned when the gap becomes meaningful.
Hiring
Candidates waiting on a decision are the most expensive silence a company produces. The open loops in a hiring process are open loops in your mail, which is where GoalRunner can see them.
Customer commitments
The pricing question you said you would check, the feature you said you would ask about, the call you said you would set up — surfaced in your own words, with the date you said it.
Your own advisors
Lawyer, accountant, bookkeeper, insurance broker. You are usually the one waiting, and the thing you are waiting on is usually the thing you forget you are waiting on.
Delegation that did not land
You asked someone to handle something and never heard back. GoalRunner holds the ask and brings it back — not as a report on that person, but as a loop of yours that is still open.
The end of the day
The evening question is different from the morning one: is anything I owed still undischarged, and is anything I am owed now late? Same four terms, same bound.
What GoalRunner will not do for you
The boundaries are part of the product, so they are stated rather than discovered.
This page describes the product's designed behaviour. GoalRunner has been run against a co-founder's own mailbox, and that is the environment the product's measurements come from. That is a system being run — not a person using it daily, and not a customer. There are no customer results, because there are no customers yet.
- It reads Gmail, and nothing else. Not your calendar, not Slack, not your CRM, not text messages. A commitment you made on a phone call is invisible to it, and it will not pretend otherwise.
- It reports on you, not on your team. GoalRunner tells you what you owe and what you are owed. There is no shared queue, no delegation, and no view of what your staff have or have not done.
- It does not manage your inbox. No rules, no automatic filing, no background tidying, and nothing reorganised while you are not looking. Your mail stays where it is.
- It is one person's workspace, not a team's. You can connect more than one Gmail account to it — work and personal — and GoalRunner reads them as one workload. What it will not give you is a shared queue, delegation, or a view of anyone else's follow-through: team use is not available today.
- It costs $39 a month per person, and access is set up by hand. The pricing page states the whole of it, including the guarantee: if a month did not earn its $39, say so and we refund that month.
The same three bounds apply to every kind of work GoalRunner does: what it reads, what it will not do without you, and what you can take back. How they are enforced.
Questions founders ask
I already have a task manager. Why would I add this?
A task manager is a container you fill. Everything in it got there because you remembered to put it there, which means it can only ever hold what you already knew. GoalRunner derives the work from the evidence — including the promise you made in a reply at 11pm and forgot by morning — and it never asks you to enter anything by hand.
My inbox has thousands of unread messages. Does that break it?
No. Volume is what it is for. The point is not to get the count to zero; it is to tell you the few things in there that actually need a decision, and to show you what it set aside so you can check that judgement.
Will it email people for me while I'm in meetings?
No. It prepares drafts. Every message that leaves your account is one you read and sent. This is a deliberate design position, not a feature waiting to be finished.
Can I use it across my work and personal accounts?
Yes. Connect both and GoalRunner reads them as one workload — an investor who has written to you at either address is one relationship, not two — and every statement it makes still names the account it came from. While GoalRunner is in early access, each Google account is enabled by hand before it can connect, so tell us which accounts you use and we set them up with you.
How does it decide what comes first?
By what it costs not to act — how long something has been open, what was promised, what happens if it keeps waiting. Not by recency, not by volume, and never by who the person is. A subject line in capital letters buys nothing.
What if it is wrong?
Then you can see that it is wrong, in one press, because the evidence is attached to every claim. Missing something is a defect we take seriously; inventing something is worse, so on a quiet day it says nothing rather than manufacturing a task to justify the visit.
What does it cost?
GoalRunner Founding Member is $39 a month — one person, one GoalRunner workspace, and the Gmail accounts you connect to it. There is no per-mailbox charge. It renews monthly until you cancel, and the pricing page states the whole of it, including the guarantee: if a month did not earn its $39, say so and we refund that month.
Also commonly asked
- Can GoalRunner send email on my behalf?
- Can my team use it? Can I see what my staff owe?
- Do you have SOC 2, ISO 27001, or HIPAA compliance?
Every general question about GoalRunner is answered in one place: the GoalRunner FAQ.
Point it at your own mail.
The only honest way to find out whether this is real for your work is to see what it says about the mail you already have. Each account is set up by hand, one at a time, and setup is done with you.